Smell and emotions
How perfumes affect the way you feel?
Smells often evoke incredibly vivid memories, emotions, and associations. When you close your eyes and reminisce about Christmas with your family, you are likely to remember specific smells. Our advice? If you want to sell a house, make sure potential buyers smell a whiff of sponge cake in the air; sponge cake is associated with warmth, safety, and joy, the exact emotions we want to experience in a new home. When you describe perfumes, choose adjectives such as romantic, aggressive, friendly, homely, wintry, warm, sunny, appetizing, enveloping, or create loose associations with a beach house or a grandmother’s garden.
The smell of words
Even though our vocabulary for smells is rather limited, we can always resort to words borrowed from the realm of other senses, a phenomenon known as “synesthesia”. You can use such associations to describe our perfumes; simply focus on other sensations:
- vision – dark, light, of a given color, clear, blurry, slow, smooth
- sound – harmonious, dissonant, quiet, loud, toned down
- touch – sharp, mild, even, rugged, heavy, light, cool, warm
- taste – sweet, sour, bitter, salty, fruity, chocolate, raw
Aromatherapy (literally: smell treatment) is the most popular branch of natural medicine, which has relied on the special properties of essential oils to improve human health and wellbeing for many centuries. Smells have long been known to have a major impact on human mood. If you know their properties, you will be able to select the right perfume for every occasion. The power of essential oils was rediscovered in the 20th century by a French chemist, Rene-Maurice Gattefosse, who once dipped his burnt hand in lavender oil and noticed that it made the wound heal much faster and prevented scar formation. The phenomenon fascinated him so much he decided to conduct further research, which later culminated in a book entitled “Aromatherapy”; this was the origin of the modern term.
How to make conscious use of smells
Initially, perfumes were made with the use of high-quality natural essential oils with a full range of curative properties. Today, these are often replaced by synthetic equivalents without a therapeutic effect; however, they continue to affect our mood even so. By enveloping ourselves in a favorite perfume, after all, we boost our wellbeing and vitality. There is no reason not to harness this property to consciously regulate our mood, concentration, or self-confidence.
Citrus fragrances, such as oranges, lemons, and grapefruit are recognized for the important role they play in stress reduction. They lower stress levels, help us relax, and give us an injection of extra energy. They will do wonders after a hard day at work or school. You can find citrus notes in the LIVIOON range, e.g. no. 1, 11, 24, 49, 83, 89, 91.
The sweet smell of vanilla is considered as one of the most potent aphrodisiacs. It also acts as a natural anti-depressant, reducing nervous tension and making you feel really cozy. You can find it in the LIVIOON range, e.g. no. 10, 36, 57, 92, 97.
Typically used in men’s perfumes, cinnamon stimulates the mind, boosts attention, improves focus and memory, and reduces feelings of frustration. Are you planning a long road trip? The smell of cinnamon will help you stay alert while you drive. You can find it in the LIVIOON range, e.g. no. 91 and 93.
Rosemary, which is often found in luxury perfumes, also improves our concentration. It is especially recommended during cognitive work, e.g. in the exam season. You can find it in the LIVIOON range, e.g. no. 84 an 103.
Jasmine shows strong anti-depressant properties thanks to an intense fragrance that effectively reduces anxiety and boosts our overall mood. Choose it whenever you feel down. You can find it in the LIVIOON range, e.g. no. 4, 10, 45, 67, 94.
If you struggle with apathy and resignation, opt for patchouli. Its warm aroma will motivate you, improve your mood, and even boost your libido. You can find it in the LIVIOON range, e.g. no 22, 30, 71, 75, 80.
Pepper is known to be a potent aphrodisiac. Choose it whenever you want to stimulate your body, sharpen your mind, and spice up the mood. You can find it in the LIVIOON range, e.g. no 5, 32, 44, 53, 89.
Sandalwood will work miracles for your frazzled nerves, as it soothes, reduces tension, and helps create a meditative mood. You can find it in the LIVIOON range, e.g. no 12, 21, 37, 40, 70.
Lavender is the uncontested queen of essential oils. Typically found in men’s perfumes, it is also very versatile, helping reduce mental fatigue, improve memory, calm the senses, and facilitate sleep. You can find it in the LIVIOON range, e.g. no. 76, 77, 78, 82, 95.
When choosing perfume, let your personal taste be your guide. Choose those among your favorite scents that boost your mood thanks to positive associations or show the specific properties you are looking for at a given moment. This will make your perfume not just beautiful, but also functional.